Nokia Nigeria’s Spunky Collateral Design

We like to talk about everything design. Designers, Illustrators and the like, Techniques, Processes and most importantly eye candy!

I first spotted the very creative very out of the box, or more like in the box, campaign for the latest Nokia Maps on a drive from Ikeja airport to the Ikoyi. I immediately went out of my way to find a Nokia store and get my hands on some of this creative goodness! The design features hand drawn illustrations of Abuja and Lagos. It’s black and white with a splash of colour and all this to me screams yum yum yummy!

Raise your hand if you are tired of seeing the smiley faces and “models” most ad campaigns in Nigeria seem to use. I have to give it to Nokia for this innovative Nigerian inspired approach (they could have just taken a picture of a phone with a map!). Now I wonder who thought this up? Anyone know who’s the designer behind this ingenuity?

What are your thoughts?

Update

A very reliable little birdie has just informed me that the genius behind these illustrations is Ifedi Okafo who works at LTC JWT Lagos. Great work Ifedi and we hope to see more amazing work from you soon.

This entry was posted on Friday, October 30th, 2009 and is filed under Advertising, Illustration. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or Trackback from your own site.